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Introducing Epilogue’s New Social Media Will

April 20, 2021
Your digital presence can live on long after you're gone. Protect your social afterlife with Epilogue's new Social Media Will.
Written By Amanda LevineApril 20, 2021

Epilogue is excited to announce the launch of its fully digital and interactive Social Media Will. In just minutes, anyone can go online and document their wishes for their social media accounts by answering a series of guided questions. Epilogue then generates a custom Social Media Will that can be shared with loved ones. This is a first-of-its-kind product, totally free of charge, and available to everyone, regardless of where they live!

Protect your digital legacy with a Social Media Will

Epilogue launched the Social Media Will to help people better protect their digital identities. Digital assets are often under-protected and left vulnerable despite the fact that so much of our lives are now online.  An average person has 8.8 social media accounts and social media usage continues to increase year-over-year — usage was up 10.9% from 2019 to 2020 alone. Yet, according to a recent survey conducted by Epilogue, only 8.2% of social media users reported having used the pre-planning tools available from service providers like Facebook and Google.

Our social media lives are our lives and our profiles act as an extension of ourselves, filled with personal photographs, conversations, memories, work details, and more. And since social media has really only been around for one generation, the idea of our profiles and accounts being immortal hasn’t been top-of-mind. But the first generation of social media users is aging and, in as little as 40 years, there will be the same number of Facebook profiles belonging to dead people as there are profiles of people who are still alive.

Not all social media platforms have pre-planning tools

Most platforms haven’t developed terms of service or features to allow for pre-planning or managing a person’s account if they become incapacitated or pass away. Facebook and Google offer the widest range of options when it comes to legacy planning, but the industry as a whole has a ways to go.

In an effort to see how service providers stack up against each other, we’ve developed a Social Legacy Scorecard. The scorecard explains how to compare the different social platforms when it comes to legacy and pre-planning tools and features (spoiler alert: nobody scores 5 out of 5.) Read more about pre-planning on Twitter and Facebook (with more to come!)


Given the few legacy planning options offered by social media platforms, how can you best protect your digital identity? Epilogue’s Social Media Will is a central place to document important wishes about how you want your online presence to live on. It also helps facilitate the use of each platform’s pre-planning features when applicable.

Make your Social Media Will today!

A Social Media Will can help protect your social afterlife. Whether you want your profiles to live on as a memorial for your loved ones after you pass away, or you want them removed from the internet altogether, it’s important to let your wishes be known.

You can also choose to do things like:

  • Craft a final post to be shared after you pass away
  • Select a specific profile photo to be used for your memorialized accounts
  • Choose to have specific accounts deleted forever

Epilogue’s Social Media Will was built in consultation with Sharon Hartung, one of Canada’s foremost experts in estate planning for digital assets and author of Your Digital Undertaker – Exploring Death in the Digital Age in Canada.

Ready to get started? Make your Social Media Will for free today.

Written By Amanda Levine
Amanda is the Director of Content at Epilogue. She's committed to helping all Canadians learn the importance of estate planning and protecting the ones they love most. In her spare time, she fosters with a local rescue and walks her rescue dog, Louise!