Alex Leduc is the CEO of Perch (formerly Mortgauge), an analytics-driven digital platform that helps Canadians make more informed decisions about their real estate to build wealth. Perch serves to empower its users by providing in-depth, personalized insights throughout all aspects of homeownership, from buying, to mortgage renewals, refinancing, and selling. He is a graduate of Ivey Business School from Western University and a CFA Charterholder.